https://zerocks.studio/blog Notes on direct bookings, hotel websites, and the design decisions that turn attention into revenue. en Mon, 05 Oct 2026 00:00:00 GMT https://zerocks.studio/blog/your-ota-isnt-beating-you-on-price https://zerocks.studio/blog/your-ota-isnt-beating-you-on-price Mon, 05 Oct 2026 00:00:00 GMT Guests aren’t abandoning your site for Booking.com because it’s cheaper. They’re leaving because it’s clearer. That’s a design problem, and it’s fixable. luxury-travel https://zerocks.studio/blog/what-18-percent-costs-you https://zerocks.studio/blog/what-18-percent-costs-you Mon, 05 Oct 2026 00:00:00 GMT OTA commission is the biggest marketing cost most hotels never look at directly. Here’s the arithmetic. luxury-travel https://zerocks.studio/blog/your-hotel-website-looks-nothing-like-your-hotel https://zerocks.studio/blog/your-hotel-website-looks-nothing-like-your-hotel Mon, 05 Oct 2026 00:00:00 GMT You spent a small fortune on photography, then poured it into a template that flattens everything that makes the property distinctive. web-design https://zerocks.studio/blog/the-30-second-test https://zerocks.studio/blog/the-30-second-test Mon, 05 Oct 2026 00:00:00 GMT Three checks any hotelier can run on their own site in half a minute. Most properties fail at least one. ux-design